December 11, 2024

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Alibaba Ethiopia

Alibaba to Launch Operations in Ethiopia

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AliExpress, owned by Chinese e-commerce giant Alibaba, is making its way into Ethiopia. According to Abiyot Bayu, PhD, Advisor to the Minister of Innovation and Technology, an agreement has been reached, with an official announcement expected soon.

On August 7, 2024, a virtual meeting was held between Ethiopian officials and an Alibaba team led by Chandee Zhuang, Senior Advisor at Alibaba Global Initiatives. After this meeting the two sides agreed on singing an agreement. Alibaba’s entry aligns with Ethiopia’s recent reforms to attract foreign direct investment, including a new e-commerce licensing regime.

Alibaba’s arrival, though delayed, promises to boost Ethiopia’s economy, create jobs, and support local entrepreneurs. The move is also a continuation of the 2019 MoU to establish an Electronic World Trade Platform (eWTP) in Ethiopia, a key initiative by Alibaba founder Jack Ma.

Despite previous controversies, including a refuted claim by Ethiopian entrepreneur Ermias Amelga about a partnership with Alibaba, the company’s official entry into Ethiopia is almost confirmed now.

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